2021 Award Categories
INDIVIDUAL ACHIEVEMENT
PROFESSIONAL ACHIEVEMENT
1 Rookie Sales Professional of the Year
2 Sales Professional of the Year – Community with an average sales price under $350,000
3 Sales Professional of the Year – Community with an average sales price between $350,000 & $450,000
4 Sales Professional of the Year – Community with an average sales price between $450,001 & $550,000
5 Sales Professional of the Year – Community with an average sales price between $550,001 & $650,000
6 Sales Professional of the Year – Community with an average sales price between over $650,000
7 Online Sales Counselor or Team of the Year
8 Sales Manager/Director of the Year
9 Marketing Professional of the Year
10 Builder Project Manager of the Year
11 Developer Project Manager of the Year
12 Builder Designer of the Year
13 Customer Service/Warranty Professional of the Year
14 Purchasing Manager or Team of the Year
15 Lifestyle Director of the Year
MARKETING, ADVERTISING, SIGNAGE, ONLINE
MARKETING, ADVERTISING, SIGNAGE, ONLINE
16 Best Logo – Awards may be presented for corporate or community logo
17 Best Graphic Continuity
18 Best Brochure – Developer
19 Best Brochure – Builder
20 Best Print Ad
21 Best Radio
22 Best Video
23 Best Billboard
24 Best Community Signage
25 Best Community Entry Feature
26 Best Digital Media Campaign
27 Best Social Media Campaign
28 Best Website – Awards presented for Builder/Community and Associate
29 Best Virtual Sales Process (NEW)
30 Best Virtual Special Event/Promotion (NEW)
31 Best Use of Technology (NEW)
32 Best Lifestyle Annual Program
33 Best Overall Advertising Program
34 Best Sales Office or Welcome Center
35 Best Design Center/Showroom
36 Best Community Amenity – Clubhouses etc.
NOTE: The previous year’s honoree may not compete within the same category.
INTERIOR MERCHANDISING
INTERIOR MERCHANDISING
37 Best Interior Merchandising – sales price under $350,000
38 Best Interior Merchandising – sales price between $350,000 & $450,000
39 Best Interior Merchandising – sales price between $450,001 & $550,000
40 Best Interior Merchandising – sales price between $550,001 & $650,000
41 Best Interior Merchandising – sales price over $650,000
42 Best Interior Merchandising – Active Adult – Age Targeted or Age Qualified
Average Sales Price is determined by taking the lowest price home and the highest price home within the community and dividing by 2. The sales price and square footage of a plan are determined as modeled — with optional spaces that are modeled included in the sales price and square footage. This does not include the cost of the merchandising or upgrades. The Sales Price is as of the date of the Entry Deadline.
NOTE: The previous year’s honoree may not compete within the same category.
DESIGN
43 Best Backyard Living Space
44 Best Architectural Design – Detached Home – sales price under $350,000
45 Best Architectural Design – Detached Home – sales price between $350,000 & $450,000
46 Best Architectural Design – Detached Home – sales price between $450,001 & $550,000
47 Best Architectural Design – Detached Home – sales price between $550,001 & $650,000
48 Best Architectural Design – Detached Home – sales price over $650,000
49 Best Architectural Design – Patio Home (Detached)
50 Best Architectural Design – Attached Home – Condo or Townhome
51 Best Architectural Design – Active Adult – Age Targeted or Age Qualified
52 Best Design Series – Recognizing a series of home plans by a single builder
53 Best Architectural Design – Multifamily Community – Apartment or Condominium
Average Sales Price is determined by taking the lowest price home and the highest price home within the community and dividing by 2. The sales price and square footage of a plan are determined as modeled — with optional spaces that are modeled included in the sales price and square footage. This does not include the cost of the merchandising or upgrades. The Sales Price is as of the date of the Entry Deadline.
NOTE: The previous year’s honoree may not compete within the same category.
BEST OF THE YEAR
54 Home of the Year*
55 Active Adult Home of the Year*
McSAM BUILDER/DEVELOPER OF THE YEAR
56 Builder of the Year
57 Developer of the Year
COMMUNITY OF THE YEAR AWARDS
58 Builder Neighborhood of the Year *
59 Community of the Year – Under 1,500 Rooftops*
60 Master Planned Community of the Year – Over 1,500 Rooftops *
61 Multifamily Community of the Year – Apartment or Condominium **
* Must enter 4 categories to qualify – Categories 16-51
** Must enter 4 categories to qualify – Categories 16-51 and 53
PEOPLE’S CHOICE
DEADLINE FOR SUBMITTAL AND MATERIALS – FEBRUARY 21
McSAM PEOPLE’S CHOICE AWARDS
62 People’s Choice Community of the Year *
63 People’s Choice Builder of the Year *
* Must enter 4 categories to qualify – Categories 1-54
SALES ACHIEVEMENT AWARDS (Non-Judged Volume Based Recognition)
64 $ 5 Million Dollar Sales Awards
65 $10 Million Dollar Sales Awards
66 $15 Million Dollar Sales Awards
67 $20 Million Dollar Sales Awards
68 $30 Million Dollar Sales Awards